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About Us

Rita’s Fashion, upholds the vivid spirit of island fashion and believes in embracing individuality. Enter our universe to find a carefully picked selection of clothes and accessories that not only reflect the newest trends, but also have distinctive printing that commands attention.

Rita’s Fashion Sydney & Samoa

First lady Tafuamaseafa Olita Nomani Faualo established Rita’s Fashion in October 2015, she started with a few pieces of material that she sewed into puletasi’s and started selling at the local markets in Samoa. Despite the hardships endured, Olita’s faith in God to grow this seed she had sown was greater, giving her the strength to continue to excel and exceed expectations. From a small stall at the Fugalei Markets, she now owns three stores in Samoa and Australia, by 2018 Rita’s Fashion had officially expanded internationally.
Rita’s Fashion is named after her youngest daughter, Rita Rehman who now manages the Rita’s fashion store in Sydney, Australia,
While her third daughter Gloria Tiatia is now managing Rita’s Fashion Samoa.
As a family business they have a strong faith in God, are family orientated and a love to share the hidden treasures of the Pacific within their stores.
At Rita’s Fashion they believe that every woman deserves to feel beautiful and unique in her clothing, hence why every outfit is one of a kind and hand painted in Samoa. Rita’s Fashion uses designs from the beautiful island of Samoa to share with the world, so that everyone can admire and represent our exotic designs of the Pacific.

On the 19th February 2023 our beautiful mother Tafuamaseafa Olita Nomani sadly passed away. We continue to run her business she worked hard for and continue to support our pacific community.

Women's Clothing

Discover our selection of women’s apparel, where comfort and adaptability meet style. Our collection offers a variety of solutions to suit every occasion, from effortlessly stylish daywear to beautiful evening wear. Find stylish Puletasi’s, Stretch Dresses, and 2-pieces that deftly combine traditional silhouettes with modern styles. Our collection includes a range of materials, designs, and shades so you can express your individual style and feel good in any outfit.

Men's Clothing

Our selection of men’s clothes combines classic design with contemporary trends to appeal to the modern gentleman. We provide a wide variety of items, including Faitaga and Aloa printed with island designs, to upgrade your wardrobe. Discover the ideal fit and island style in our men’s line, guaranteeing that you radiate sophistication and self-assurance in every occasion.


Complete your look with our exquisite accessories that add that extra touch of flair. From beautiful Hibiscus to stylish handbags, earrings, necklaces (Ulalopa, Ulanifo and Ulafala to complete your look.
At Rita’s Fashion, we prioritise giving customers a tailored shopping experience. Our helpful and pleasant staff is available to help you select the ideal ensembles, provide fashion counsel, and recommend distinctive things that suit your personal style preferences. We are here to assist you in creating a wardrobe that reflects your personality since we recognise that fashion is an expression of your uniqueness.

Visit Us

Experience Rita’s Fashion island wear by visiting our physical store, where you can immerse yourself in a world of fashion and receive personalized attention from our dedicated team. Alternatively, browse our online store, which allows you to explore our entire collection at your convenience and have your Favorite pieces delivered to your doorstep.

Join our Fashion Community: Stay connected with us by joining our fashion community. Follow us on social media to gain inspiration from fashion tips, trend alerts, and engage with a community of fashion enthusiasts. At Rita’s Fashion, we strive to bring you the best in clothing and accessories, providing a fashion-forward and personalized shopping experience. Discover your style, express your individuality, and make a statement with our carefully curated collection.

Welcome to Rita’s Fashion